Introduction - If you have any usage issues, please Google them yourself
The old model of information sharing is based on a one-to-many distribution. It is constructed and controlled from the top of a hierarchical organization. For example, in the model followed by traditional media, a writer or team of writers is under one or more editors representing the interests of owners, engaged in sending one or more messages to readers, listeners, or watchers. The information flows in one direction only— from the media outlet to its consumers.