Interactive television services and conventional television services essential difference between people realized "from watching TV-> to use the TV-> Entertainment Television" changes, operators achieve a "single subscription from the traditional profit model-> complex three-dimensional revenue model "changes, so to successfully achieve the" revolutionary "breakthrough, so that people become" use-> Available-> willing to use (stick)-> like to use (inseparable) "interactive television services in the habit generate strong popularity is the core work, with two-way interactive services project implementation, we and operators will face three tough core issues: 1 How to create an interactive television operators mature product, so that people no longer feel strange interaction, interactive become a lifestyle ...... 2 How to create a good operation of the system, to protect the business of interactive television content safe and efficient operation ...... 3 How fast dev

CTBNBP.ppt

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