Description: The most important tag on a page is your title tag, followed after by the h1 and h2 (not sure on h3, h4 etc.). If you look at a well presented site you ll see that either the site title is in a h1 on every page, and the page title is in a h2, or the page title is in a h1 on each page. A standard WordPress site has the site title in a h1 and the post titles are in h2s.
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BlackMagicTraffic.pdf